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XR Casino-Disrupting the Gambling Industry through AR

I regard [AR] as a big idea, like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone.
I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives.

Tim Cook, Apple

[AR] is the direction that I think is far more interesting and promising — for technology and, really, for humanity. AR is designed to add, enhance the things you do as a human being: Being outside, socializing with other people, shopping, playing, having fun. AR can make all those things better.

John Hanke, Niantic & Pokemon

Think about how many of the things you use don’t actually need to be physical. You want to play a board game? You snap your fingers, and here’s the board game. You want to watch TV? You don’t need a physical hardware TV, you buy a one-dollar app ‘TV’ and put it on the wall.

Mark Zuckerberg, Facebook

XR Casino Combines all of the Extended Reality Experiences

Mixed Reality

Virtual Reality

Augmented Reality

Experiences We are Launching First

Roulette

Blackjack

Slot Machines

And here’s Some Statistics

AR Market Size Projection

The global augmented reality market size was valued at USD 17.67 billion in 2020. It is expected to expand at a compound annual growth rate (CAGR) of 43.8% from 2021 to 2028

Casino Industry Significant Growth Opportunity

Compound Annual Growth Rate (CAGR)

Gambling Market Segments

This chart shows the % share of GGR by segment, according to H2 Gambling Capital. GGR stands for Gross Gaming Revenue, which is equal to the difference between the amount players wagered minus the amount they win.

Online Sports Betting
Online Casino
Online Poker
Online Bingo
Online Lottery
Others

Gambling Market Significant Growth Opportunity

The online gambling market is expected to grow at a 11.5% CAGR between 2020 and 2027 to reach $127.3 billion by 2027. In other words, the iGaming market is a massive and growing market, with a lot of underlying growth opportunities. This diagram represents the US online sports betting opportunity, which according to Bernstein will grow at a ~50% CAGR between 2020 and 2025 to reach $15 billion by 2025.